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Adam & You.

Digital Design, Installation

Adam & You.

Overview

ADAM & YOU.

This project was a fully intergrated 360 campaign across all digital, print and OOH platforms. It was a hands-on role for this project seeing me as the Lead Designer & Art Director. This saw me designing and developeing assets for all platforms, it also provided me the opportunity to film and edit two videos for OPEL at unique ADAM & YOU events in cities around the Netherlands. 

AGENCY: Isobar 

Facebook Activation

OOH Photobooth Installation

Customized Prizes

Final Artwork generated by Opel fans

Challenge

Opel needed a fresh approach to grab the attention of a younger, more discerning target group.

Isobar was asked to communicate a complicated message about a car that can be built to your specific needs and tastes. As if that wasn’t hard enough, we needed to tell this to a younger target group who thought Opel was a brand more for the parents than themselves.

Digital OOH touch points accross the Netherlands

Solution

Together with other Aegis Media labels, Isobar created an integrated strategy for a multi-channel campaign. The premise of the campaign was to allow this new target audience to express themselves with one of the three styles Opel ADAM is available in; Jam, Glam and Slam. The TA could engage with Opel by uploading their picture in the digital (on Facebook) or physical photo booths (at events and DOOH) Isobar created. They could win customized prizes as well as being part of the campaign itself by being featured on a mega banner in the centre of Amsterdam.

Results

The work we did successfully connected the new target audience to the Opel Facebook community. We reached 1,6 million people by our OOH efforts and generated almost 10,000 new Opel Facebook fans and 3,000 pictures were uploaded.